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Kelsea Ansfield

Navigating the New UPS SurePost Landscape: Implications for U.S. Shippers



In the ever-evolving world of logistics, a significant shift has just occurred that could reshape the strategies of U.S. shippers. UPS, one of the largest parcel carriers globally, has made a bold move by bringing its SurePost package delivery operations entirely in-house, severing its long-standing partnership with the U.S. Postal Service (USPS). This change, heralded by the Teamsters union, means that millions of packages previously handled through a hybrid model are now the sole responsibility of UPS couriers for final-mile delivery. At Gain Consulting, we're here to unpack what this means for your operations and how you can adapt to this new reality.


What Has Changed?

The Old Model:

  • Last-mile Delivery: SurePost packages were traditionally handed over to USPS for final delivery, particularly in residential areas, including rural zones, PO Boxes, and military addresses.

  • Coverage: The service was comprehensive, reaching all U.S. territories and special destinations like APO/FPO.

  • Transit Time: Estimated delivery times ranged from 2 to 7 days, with extended periods for non-contiguous states.


The New Reality:

  • Last-mile Delivery: Now exclusively managed by UPS, eliminating the USPS from the equation.

  • Coverage: Significantly narrowed down to just the 48 contiguous states, excluding Alaska, Hawaii, Puerto Rico, U.S. Territories, PO Boxes, and military addresses.

  • Transit Time: A slight improvement in estimated times, now between 2 to 6 days within the contiguous U.S.


Implications for Shippers

Cost Implications:

  • The cessation of cooperation with USPS, known for its cost-effective last-mile delivery, especially in hard-to-reach areas, implies a potential rise in delivery costs. Tony Runyan from Red Stag Fulfillment highlighted that with the increased onus on UPS, shippers might see an uptick in fees, particularly for packages headed to remote or rural locations. UPS has already announced upcoming rate increases and surcharges effective January 13, 2025, which could impact your budgeting.


Service Adjustments:

  • Shippers who relied on the broad geographical reach of SurePost need to recalibrate their logistics. For shipments outside the new service boundaries, new carriers or alternative delivery methods must be considered. This might mean partnering with other services or even revisiting your distribution network's structure.


Operational Impact:

  • UPS's move aligns with its "Network of the Future" initiative, aiming for a more efficient and streamlined delivery system. This could lead to changes in how packages are sorted, routed, and prioritized within their network, potentially affecting delivery times and capacities. Shippers must be prepared for these operational shifts which might influence inventory management and customer service commitments.


Strategic Considerations for Shippers

  • Diversify Carrier Relationships: With the scope of SurePost now limited, it's prudent to cultivate relationships with multiple carriers to ensure comprehensive coverage. This might involve renegotiating terms or exploring new partnerships to cover all service areas.

  • Cost Analysis and Management: Delve deep into how these changes affect your shipping costs. Examine if bulk shipping, regional distribution centers, or even a shift towards more localized fulfillment could mitigate the impact of increased UPS fees.

  • Communication Strategy: Proactive communication with customers about changes in service areas, delivery times, and potentially higher costs is crucial. Transparency can help manage expectations and maintain trust.

  • Logistics Reevaluation: Consider if this is an opportunity to overhaul your logistics strategy. Perhaps there are efficiencies to be gained through technology adoption, route optimization, or different packaging methods to make your shipments more cost-effective under the new paradigm.


Future Outlook

The evolution of SurePost could see it morph into a service model similar to what FedEx did with Ground Economy, offering a middle ground between standard ground services and economy options. Tony Runyan suggests we might see SurePost becoming slightly more expensive but still positioned as a budget-friendly option compared to other UPS services, tailored for less urgent shipments.


Conclusion:


The landscape of domestic shipping in the U.S. is at a pivotal point with UPS's strategic pivot away from USPS for SurePost deliveries. At Gain Consulting, we understand the intricacies of these changes and the ripple effects they could have on your supply chain. We're committed to helping you navigate this new terrain, ensuring your logistics strategy remains both resilient and competitive. Whether it's through strategic planning, carrier negotiations, or operational adjustments, let us guide you towards a future-proof supply chain.


Stay engaged with Gain Consulting for continuous updates and strategic advice tailored to the dynamic world of logistics.

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